Zimbabwe is making its debut in the global halal market by participating in the Malaysia International Halal Showcase (MIHAS 2023), aiming to expand its global market presence. Four Zimbabwean companies, supported by ZimTrade, showcase products like chilies, macadamia nuts, beans, peas, teas, coffees, and herbal items, including the popular beverage Mazoe.
Zimbabwe's ambassador to Malaysia emphasized that halal compliance involves producing safe and globally acceptable products, extending beyond food and beverages to pharmaceuticals, cosmetics, and tourism sectors. MIHAS 2023, hosting 470 buyers and exhibitors from 40 countries across 13 major halal industry clusters, provides a diverse platform for Zimbabwe to promote its reliability and competitiveness in adhering to halal standards and strengthen its international trade presence.
Zimbabwe's participation in MIHAS 2023 is a strategic move to enter the $3 trillion global halal market, marking its first foray into this industry. The country aims to increase its share in the global halal market by positioning itself as a reliable and competitive source of goods and services adhering to halal standards, including horticultural produce and processed foods. This event also offers networking opportunities and knowledge exchange with leaders in the halal industry, further enhancing Zimbabwe's international trade presence and its capacity to meet global consumer demands.
In MIHAS 2023, Zimbabwe joins 470 participants from 40 countries across 13 key halal industry clusters, showcasing products ranging from food and beverages to cosmetics, pharmaceuticals, and tourism services. This platform not only allows Zimbabwe to display its diverse range of halal-compliant products but also offers an opportunity to learn about the latest trends and innovations in the halal industry. The country's participation reflects its commitment to tapping into the growing demand for halal products and strengthening its position in the global market.
Source: https://bnn.network/finance-nav/zimbabwe-eyes-3-trillion-global-halal-market-via-malaysian-showcase/
