CJ Foods, a Korean company, has launched its first halal bibigo Mandu products in Malaysia, offering flavors tailored to Malaysian tastes. These include chicken, Korean spicy chicken, and beef bulgogi Mandu, along with japchae and Korean spicy chicken Hoppang. Initially available at CU convenience stores in Kuala Lumpur, the range will expand to mainstream retailers. This move taps into Malaysia's growing halal market and showcases CJ's commitment to offering diverse halal options globally. With Malaysia as a key market for halal products, companies entering this market should prioritize halal certification and adapt to local tastes. Expanding through local distributors and leveraging Malaysia's strategic location can facilitate regional growth.
