The signing of Memoranda of Understanding (MoUs) between Malaysia and Japan to strengthen halal trade and investment presents a significant opportunity for companies aiming to tap into the Japanese halal market. By partnering with leading Japanese entities like AEON Co. (M) Berhad and the Japan Halal Association (JHA), Malaysian businesses gain access to essential infrastructure, certification processes, and market insights necessary for successful entry and expansion. Through collaboration with AEON (M), companies can leverage guidance, the HDC Halal Integrated Platform (HIP), and training programs to navigate the Japanese market effectively. Simultaneously, cooperation with JHA streamlines certification processes, ensuring compliance with halal standards and enhancing market credibility. With Malaysia's substantial halal exports to Japan indicating strong demand, companies stand to benefit from increased market access, expanded consumer reach, and enhanced competitiveness in the global halal sector.
