The Malaysia International Halal Showcase (MIHAS) is launching in Dubai alongside the Middle East Organic and Natural Product Expo to tap into the UAE's growing reputation as a halal center. With up to 200 exhibitors expected, MIHAS@Dubai aims to expand Malaysia's presence in the global halal industry. Organizers envision a comprehensive hub for organic and halal products, facilitating opportunities for international and local players to enter the growing market in the Middle East. For new businesses, this debut presents a prime opportunity to showcase halal-certified products, establish partnerships, and tap into a market keen on organic and halal offerings.